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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.


Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection


The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

How to Best Play ‘Hard to Get’

When it comes to relationships, and the often-debated strategy of playing hard to get, it turns out most people think playing hard to get is the best approach.

Research has shown that while being too available can be negative in a relationship, being overly aloof or inaccessible can be just as bad.

The best strategy, it seems, is to show ‘medium availability’ when dating or seeking a relationship.

Let’s find out why.

Too Hard to Get

Playing hard to get has been proven to increase desire. This can be traced to basic human nature; we want what we cannot have.

There are a long list of ways people play the hard-to-get game, including behaving overconfidently, limiting disclosure and displays of emotion, taking extended periods to respond to calls or texts or not responding at all, sarcasm, teasing, taunting, and flirting that shifts from hot to cold.

But research has shown that when someone behaves in an overly unresponsive or aloof manner, even though desire increases, warm and friendly feelings towards the individual decrease.

This can be a turn off, especially in the early days of a relationship when people are typically hyper-sensitive to how a person makes them feel. Adding to this is the fact that being aloof is typically associated with narcissistic or manipulative personalities. Overall, the risks are high of turning someone off completely.

Not Hard Enough to Get?

If we all seek ‘warm and friendly’ in our relationships, why isn’t someone who is always available more attractive to us?

Once again, we turn to human nature. When an individual has a busy life filled with others who want them — be it friends, colleagues, or anyone — it means that they are in demand, and therefore desirable. Subconsciously, this is appealing. Research has shown that people want a partner who is unattainable to others, but attainable to them!

The Perfect Balance

We now know that ‘medium accessibility’ works best when it comes to relationships and dating.

At the end of the day, having a full and busy life will be your key to success. With an abundance of people vying for your time and attention, you won’t have to play hard to get — you just naturally will be.

And that is living authentically.

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