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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.


Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection


The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

Calling In Instead of Calling Out

It’s harder, but a lot more effective

With cancel culture being a hot topic these days, there has been an increase in attention to the issue of calling people out on their abusive and/or oppressive behavior.

Calling someone out is generally defined as publicly recognizing and then naming the person and their detrimental behavior. The purpose of calling someone out is to bring attention to the behavior, in a way that others can see, with the end goal of creating greater accountability and stopping the behavior from occurring again.

But does it work?

Throwing anger at anger results in a net negative almost every time. In addition to anger, public humiliation also comes into play, which can cause a person to step back and withdraw versus facing an issue head-on and wanting to learn more.

It is time to ask the difficult question of whether calling out actually works. And if not, is calling in the better way forward.


Taking the Higher Ground: Calling In

The process of calling someone in typically involves less anger and more contemplation. It involves engaging with the offending individual and not going on the offensive. By taking this approach, the offending party is far more likely to stop, listen and really hear what is being said.

A successful approach used by Chris Voss, the master negotiator, is called ‘labelling’. Labelling gives a label to someone’s emotions; it is a verbal acknowledgment of the other side's feelings or position. Labelling works because it makes a person feel heard and understood, and a person who feels understood is more likely to listen to others. Labelling uses terminology such as “It seems like ….” or “It looks like ….”

An example of using labelling to deescalate a potentially abusive situation would be: “It seems like you feel this is an unfair situation.”

Here is an interesting question for us all: Is our ultimate goal to stop oppressive behavior from recurring, or to shift the oppressive individual’s perspective such that they no longer want to display such oppressive behavior?

If we don’t put in the effort to try and shed light on a person’s problematic behavior, we end up with someone who is sorry for getting caught versus someone who is sorry for their behavior. As many would agree, this is not progress at all.


Feeding Our Inner Adrenalin Junkie

Loud, public call-outs can certainly feel rewarding in the moment, in a primal kind of way. Adrenalin is pumping and our ‘fight or flight’ response is in full gear.

But as most adults know, knee-jerk reactions may feel good at the moment, but rarely do once the dust has settled. Sabotaging a potentially rewarding interaction just because something feels good in the heat of the moment simply does not make sense. Calling In Achieves our End Goal

Learning, understanding, and acknowledging differences is what will affect positive change in the world. And if we all agree that our end goal is to broaden perspectives, which will result in less oppressive behavior, then calling in is the more difficult — yet better — solution.

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