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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.


Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection


The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

The ‘Gendered Insult’  

What it is, and how you can protect yourself from it.

As the old saying goes, ‘Sticks and stones may break my bones, but words will never hurt me’. But this is far from the truth. Words as weapons can do real and lasting damage.

Here at Baddie, we want to help you recognize when words are being used against you, so you can bolster your defenses and protect yourself from harm.

Let us introduce you to the ‘gendered insult’.

It’s an insult, but worse.

Like all insults, gendered insults are designed to cause pain. But a gendered insult is disproportionately applied to a member of a particular gender. The bulk of gendered insults are leveled against women.

“Hysterical, crazy, dramatic, nuts, delusional, unhinged, irrational”

When a woman is called ‘hysterical’ or ‘crazy’, it is a uniquely undermining insult. It implies that a woman is not just unlikeable, but she’s also unstable and not to be trusted. Research shows that the word ‘hysterical’ is used with female words 49% of the time, but with male words 14% of the time. The numbers don’t lie; these words can be used to try and weaken you, so look out for them.

“Narcissistic, Vain, Self-Centered, Conceited”

Does being confident and knowing one’s self worth equate to being narcissistic? It doesn’t. A narcissist, by definition, is a person who has an excessive interest in themselves, an inflated sense of their own importance, and a lack of empathy for others. It is not confidence, and it is not self-love.

An appreciation for oneself can be an important step in a woman’s healing journey. When this appreciation is erroneously characterized as ‘narcissism’ or ‘vanity’, this can undermine one’s healing efforts. Don’t let it.

These words, and others like them, are simply gendered insults designed to weaken your power. Now that you know, you can recognize the attempt, thwart it, and carry on happily, all the wiser.

Be Aware.

Be Strong.

Be Resilient.

Unfortunately, the use of gendered insults is unlikely to change anytime soon. When researchers in 2019 looked to Twitter to study the use of gendered insults, they found 2.9 million tweets that contained instances of hostile, sexist tweets.

In one week.

Unfortunately, this is our reality. But you can defend and protect yourself by first recognizing words that are being used as weapons, and second, disarming them before they can cause you harm. Be strong, Baddie, we’ve got your back.

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