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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.

THE NEW CHAPTER: PASSION FOUND

Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection

IT'S YOUR MOMENT

The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

A Fearless Woman of Many Firsts

As a 14-year-old girl, Kiran Bedi loved mathematics and science. But it was the 1950s—and it was India—so the only class her school offered was called Household, a class designed to groom girls into perfect housewives.

Kiran solved this problem by changing schools (of course) going on to earn her University degree, then Master’s degree, Law degree, and finally, Ph.D.

A Global Feminist Icon

If Kiran already sounds like the ultimate baddie, just keep reading.

From a young age, Kiran had participated in India’s National Cadet Corps where she was a natural, winning the NCC Cadet Officer Award in 1968. She knew she wanted a career in public service so in 1972 she began her police training.

In 1974, Kiran Bedi became India’s first female police officer. But this was just the beginning. After winning the President's Police Medal in 1979, she was promoted to Deputy Commissioner of Police for North Delhi and then Inspector General of Delhi Prisons.

Her work on prison reform won her the Ramon Magsaysay Award in 1994 and in 2003, Bedi became the first Indian and first woman to be appointed as head of the United Nations Police Department of Peace Operations.

Kiran Bedi is a trailblazer, a leader, and an icon, and we are thrilled to feature her story here at Baddie Nation.


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