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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.


Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection


The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

No Woman Is An Island

Mary MacDonald — Baddie model and dear friend — was born in Kuwait to a Filipino mother and caucasian American father, raised in Saudi Arabia, and went to college in Colorado where she now lives.

What are five words to describe yourself?

Adventurous. Courageous. Challenging. Non-conforming. Unique.

“The constant change in my life led me to be fiercely independent” explains Mary. “For a long time, I thought it was normal to rely only on yourself, because, I figured, that’s the only person you can count on.”

It is true that absolute independence has become a rallying call for many modern women, a signal to others that we are impenetrable. But are we? And even more importantly, should we be? It was in 1943 that US psychologist Abraham Maslow set out his pyramid of human needs, which showed ‘belongingness’ as a human requirement to achieving self-actualization.

As Mary learned, denying our basic human need for acceptance and belonging can create negative side effects, including self-doubt, insecurity and loneliness.

“When I finally had the chance to look inward, I realized that this independence was a protection mechanism for me. I’ve been able to learn that hyper independence is a trauma response and by allowing myself to be vulnerable, it has been liberating. It has helped me create deep levels of mutual trust in safe and healthy relationships.”

One important area for this newfound level of trust has been with Mary’s partner, Heather, and their baby dogs Mister Red and Maddie. With the pandemic becoming more under control, Mary and Heather are looking forward to traveling safely around the world and experiencing different cultures – especially through food! Says Mary, “I love learning about history and traditions, especially when it comes to food culture. I cannot wait to bring Heather to the Philippines so I can share that important part of my life with her.”

What words of wisdom would you like to pass on to Baddie Nation?

Live your life for you - not by anyone else’s expectations. In the past, I’ve sacrificed my own happiness and peace for the sake of others, and it never ends well. Also, if you are looking for the authentic people in your life, look for those who are happy when you are happy. Those are the people you want in your life.

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