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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.


Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection


The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

Making Friends and Conquering Demons

Years ago, Brianna Velasquez met Baddie co-founder, Divinity Ray, at a hair demonstration. “Divinity strutted into my classroom and spoke to us like old friends. I was mesmerized. She talked to us genuinely about her struggles, I felt like she was speaking directly to me.”

Their friendship blossomed, with Brianna first becoming Divinity’s assistant, and then with Brianna taking over Divinity’s hair business in Denver when Divinity made her move to Los Angeles. “We became like family. My relationship with Divinity helped give me the strength to tackle the biggest demon in my life, that had been haunting me since I was 17 years old.”

Pain and Addiction

“I had suffered from debilitating migraines for as long as I could remember. The excruciating pain ruled my life and left me many days curled up in the fetal position, crying, wishing the pain would stop.”

After seeing almost every specialist in Colorado, Brianna was prescribed oxycodone as a ‘temporary rescue’ from the pain. Both Brianna and her mother were aware of the dangers of narcotics, but they were desperate.

“Because my body had gotten used to the opioids, I took more and more to the point that I was taking one pill an hour. If I did not, the pain would get so bad that I would be forced to go to ER.” The addiction led to depression and anxiety, which then led to more mediation. Brianna soon found herself taking a cocktail of medications just to make it through the day."

“I had to quit dancing, I couldn’t even drive because I was in a constant state of feeling ‘blurry’. I hit rock bottom.”


“I am most proud of the fact that I was able to get off of pain pills by myself.” Brianna’s perseverance finally paid off, and she met a doctor at the University Hospital in Denver who knew there had to be a better way. Through muscle and nerve relaxation, and medication to prevent migraines, Brianna was able to throw away all of her medication for pain, seizures and depression. “I went through several days of withdrawal symptoms but made it through.” Brianna conquered her demons and came out the other side stronger and happier.

What are five words to describe yourself?

Magical, unbreakable, beautiful, hard, and raw.

What words of wisdom would you like to pass on to Baddie Nation?

Everything is temporary, including pain. You are strong enough. You are not alone. It's okay to ask for help. Find the people in your life who love and support you unconditionally and you will shine even brighter.

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