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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.

THE NEW CHAPTER: PASSION FOUND

Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection

IT'S YOUR MOMENT

The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

Growing Pains Make You Stronger

Syd Miller is a successful artist and model who always had a love for art, even from a young age. “I was allowed to thrive in art growing up, which really helped nurture my creativity. Art has given me an outlet throughout my life to express myself.”

But a year ago, Syd took on a new job title that brought with it an extremely steep learning curve in addition to endless amounts of joy.

The job title? “Mom”

“I’m very proud of myself for this first year of parenthood. Becoming an instant parent was scary, but also the best thing that has ever happened to me, and to us as a couple. I’ve had to learn —and then relearn — so many things. I love watching my daughter grow and thrive, everyday with her is new and exciting. We’re getting ready to celebrate her 1st birthday and I couldn’t be more proud of her progress … and ours too!”

Syd’s new life as a mother has caused her to entirely rethink her priorities, which has been a humbling and enriching experience. “My daughter, and my family, now come first, and this has grounded me in an incredible way. I am so proud of the example I'm already setting for her. I strive to always be someone she looks up to.”

As a naturally shy “people-pleaser”, Syd feels that she is only just now learning to come out of her shell and discover her voice. “With my partner, I’m finally able to be my true stubborn, Taurus self. It feels good to be authentic. Something I will continue to work on is being more honest with people, letting them know how I feel and where I'm truly at.”

One important area of growth for Syd has been the evolution of her social circle and the realization that one should not see such evolution as a negative thing. “I now realize that growing ‘out of people’ sometimes happens and is part of growing up. People and friends flow in and out of our lives at different times and for different reasons. Sometimes it can be hard, but looking back, I’m a better person now having lived through these types of growing pains.”

Syd is thrilled to be a part of the Baddie brand, and even modelled for the Baddie by Divinity’s launch a few months back. “Baddie by Divinity is an incredible place filled with positivity and acceptance, giving people a platform, a community. I love being a part of it.”

How would you describe your life journey so far using 5 words?

Lucky, Hectic, Miraculous, Unexpected, Joyous.

Some final words of advice from Syd:

“Take each day at a time. Don’t try to fix or do everything at once. We’re always learning, and growing, and it’s beautiful.”


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