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Our Mission

How has it come to be that the word badass conjures up feelings of assertive and loud, tough and in-your-face, hard and unemotional, but nothing else?

It shouldn’t.

A baddie is not defined by age, status or style. They know their worth and won’t let anyone convince them otherwise.

They are committed to becoming the best version of themselves, embracing kindness, empathy and all the superpowers that make us extraordinary.

They know femininity can mean strength, and pretty comes in every shape, size and color.

A baddie knows adversity, but summons the strength to face it and fight. A baddie plays by their own rulebook.

Baddie By Divinity is here to help us find and embrace our badassery, no matter what form it takes and no matter how we show it to the world.

Inspired by Divinity Ray—part pretty girl and part fierce warrior—Baddie by Divinity is a movement and a lifestyle all rolled up into one.

Divinity Ray brings her untamed, hopelessly romantic and unapologetically feminine style to every piece, making Baddie By Divinity a place of acceptance and beauty. We will offer a range of unique clothing pieces and accessories that are fierce and bring joy to those who wear them.

Our pieces help you, be you.

We can’t wait to see you shine.

Meet Divinity

There are a million reasons why Divinity Ray’s passion and resilience fuels the BADDIE brand.

Divinity’s romance with beauty and fashion, combined with her commitment to mental health awareness and suicide prevention, are what motivates this inspirational being.

Surviving a childhood of abuse, mental illness and turbulence, Divinity was forced to grow up way too fast. Always the ‘new girl’ at school, she faced relentless bullying from the mean kids looking for ways to kill her spirit. And they almost did.

As a teen, Divinity struggled to fit in but found solace in dance and the arts. But even these took a dark turn when her high intensity Russian ballet training and modeling fueled body image insecurities and severe depression, spiraling her in her late teens. She faced an ongoing battle with alcoholism, a severe eating disorder and attempted suicide.


Divinity quit college, quit drinking and bartended her way through beauty school. Graduating at the top of her class, Divinity became a renowned hair stylist while producing a number of non-profit fashion shows supporting suicide and mental health awareness.

Divinity lost a close friend to suicide in 2019, something that could have broken her, but instead strengthened her commitment to publicly owning her own mental health battles in the hope of unstigmatizing their crippling effects and becoming a resource for others.

Finding true love—in the form of her beautiful and supportive partner Sathi—gave Divinity the final push she needed to realize her biggest dream: starting BADDIE by DIVINITY.

BADDIE is a place of love, strength, support and inspiration, and we welcome you with open arms.

You are loved. You are brilliant.

You are a BADDIE.

Honey Collection


The Honey Collection cultivates confidence and leaves the fake-it-til-you-make-it attitude at the door. Ignite unwaivering self-esteem, unaplogetic openness, and true comfort in your skin. You won’t regret it.

Beauty Meets Versatility
Each piece is designed with custom blended stretch fabric for a durable yet breathable second-skin feel.

Our bodysuits feature built in thumbholes, a foldover neckline and snap button closures to fit every body type. Perfect for all occassions, our pieces are going to become one of your favorite must-haves!

All Hail Ysabel, Queen of her Emotions

Art has always played a major role in the life of Ysabel Blu, artist, performance dancer and somatic sex, love and relationship coach.

As a dear friend of Divinity, Ysabel has been a Baddie supporter from day one. Ysabel even modeled for the Baddie website. “I love the Baddie brand and felt so wonderful wearing the Baddie bodysuit during the photoshoot. I felt comfortable and extremely sexy all at the same time!”

“I love the message Divinity is sending with the Baddie brand. Baddie truly for is everyone. And when I say everyone, I literally mean everyone! People of all styles, all sizes, all genders, everyone. It feels wonderful to be a part of this movement of positivity and acceptance.”

“Baddie is a vessel of expression for whatever mood you’re in – we badly need more designers with this kind of inclusive, holistic mindset.”

Living Life My Way

From a very young age, Ysabel learned to be her own best friend, first. “Yes, I had many friends, but I knew I needed to stay authentic to myself. I needed to do things the way I wanted to do things.”

Ysabel’s journey to self love and acceptance blossomed as a young adult. “I learned how important it was to do life my way, learning how to see through what social standards wanted of me.”

“I started to question how my body and mind were colonized by society’s standards of what they wanted me to be.”

Looking to the Future

“Discovering oneself is a journey that is always changing and always with us” Ysabel explains. Although she has achieved tremendous growth throughout her life, she still continues to find ways to improve.

“I’m discovering ways to be more present with my life experiences and to integrate my life lessons. I want to use what I have learned to reflect positive change on my life.

“I’m very proud of the inner work I’ve done, so my spirit can feel the benefits. Without the inner work, any spiritual practices and experiences are just, well, stories. Each day I continue to learn how to integrate my spiritual experiences with my human experience, which leads to inner harmony.”

Take Your Seat at the Throne

Ysabel is a strong believer in the strength and peace that comes from befriending your emotions.

“Treat your emotions like they are lords of a round table, with you sitting at the throne. You are the master of your heart, and of your emotions.”

Ysabel recommends honoring your emotions by listening to them and hearing what they have to say. “It is liberating! It is empowering! Joy, sadness, pleasure, befriend them all!”

Ysabel is right when she says that our emotions will always be around, so it only makes sense to accept and welcome them to your table. You are at the throne of this table; you dictate what is and is not allowed. You are in control.

Says Ysabel, “Be the true master of your emotions.”

How would you describe your life journey so far using 5 words?

Liberating, soulful, intimate, intense and cosmic.

What excites you about the future?

The unknown.

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